Course Curriculum
About the Course
A proven marketing launch plan built for every business, in every industry, at every stage.
Whether you're starting fresh or leveling up, this course gives you a clear, strategic 18-step roadmap to build your brand, attract customers, and drive results. It’s the same foundation I’ve implemented across businesses of every size, from startups to global enterprises.
And here’s the thing:
If you’re running marketing without a solid foundation, like clearly defined audiences, aligned messaging, and a unique value proposition, you’re leaving easy wins (and money) on the table.
This course turns strategy into action so you finish with a fully built marketing foundation.
You won’t just learn what to do — you’ll do it, step-by-step, right alongside me. With guided exercises, downloadable worksheets, and reference templates, you’ll complete your essential marketing foundations as you move through the course.
By the end, you’ll have a fully built, ready-to-go launch foundation and you'll be primed to move into the next phase: strategizing your channel activation plan. If you're ready to stop guessing, start growing, and finally have a marketing foundation you can trust...let's get started!
Meet Your Instructor, Susan Farrell
I’m Susan Farrell, your seasoned guide to navigating the marketing playing field. With my playbook at hand, I empower SMBs to close the gap between ambition and achievement. My two decades at the forefront of B2B and B2C marketing have seen me drive measurable growth for a spectrum of businesses, from agile startups to expansive global corporations. At prestigious brands like Dow Jones and The Wall Street Journal, I honed my skills to build market-driving strategies and executable methods that do more than just tick boxes, they accelerate growth.
My classes are more than a lecture; they're a workshop where passion meets practice. I live for those lightbulb moments when a student grasps a concept and turns it into action. This course is the distillation of my experience—crafted not just to educate but to inspire and incite transformation. With each lesson, you'll gain not just knowledge but an ally in the quest for marketing excellence. Let's embark on this journey together...your story of success awaits.
Download: Marketing Foundations Playbook Template
This fully customizable template helps you capture every key decision you've made about your brand, messaging, audience, and online presence. Easy to update and share, it’s the perfect tool to organize your marketing foundation, align your team, and give vendors or partners the clarity they need.
This template is designed to be the perfect companion to The 18-Step Marketing Launch Plan for Every SMB.
3-Month Coaching Package
This coaching program isn't just advice–it's action. Each session is built around moving your marketing forward using a proven 3-phase framework: establish a strong foundation, activate your channels, and scale with confidence. Whether you need strategic guidance, hands-on support, or just a partner to keep you accountable. You'll walk away each week with real progress.
This 13-week package includes a 2-hour kickoff session followed by twelve 1-hour weekly sessions—strategically paced to align with the course and support your progress every step of the way.