Why This Coaching Works
Designed to help you make real progress—not just learn, but actually launch.
This coaching program isn’t just advice—it’s action. Each session is built around moving your marketing forward using a proven 3-phase framework: establish your foundation, activate your channels, and scale with confidence. Whether you need strategic guidance, hands-on support, or just a partner to keep you accountable, you’ll walk away each week with real progress.
What you’ll get:
- Personal guidance on what works for your business—not just general best practices
- A clear path tied to your 18-step course (if applicable)
- 1@ 2-hour kickoff session to map your marketing priorities
- 12@ 1-hour weekly coaching sessions tailored to your goals
- Session recaps with clear next steps
- Priority email access between sessions
- Tools, templates, and expert support that make execution easier
- Personalized feedback on your playbook and materials
Who it's for:
- Business owners looking for strategic or hands-on guidance at any stage of their marketing
- Founders ready to build a marketing foundation the right way
- Entrepreneurs overwhelmed by where to start
- Anyone who bought the 18-Step Course and wants expert help applying it
Lisa Smith
Owner, Focused Fusion Dance Center
Berlin, NJ
Tracy David
Owner, Global Table
New York City, NY
From the Field: Meet Your Coach
I’m Susan Farrell, your marketing coach and trusted teammate.
With nearly 20 years of experience leading strategy and growth for companies of all sizes, I’ve helped businesses—from local shops to global brands—build smart, effective marketing foundations that actually move the needle. I’ve led high-performing teams, built scalable systems, and driven results at places like Dow Jones, The Wall Street Journal and eMoney.
Now, I’m bringing that same playbook to you. This coaching program is your chance to get personalized support—strategy sessions, working sessions, and weekly accountability to help you stay focused and keep your momentum strong. Whether you're stuck, unsure, or just ready to go faster, I’ll help you make confident decisions and keep your marketing moving forward—step by step, play by play.
What to Expect: Sample Coaching Schedule
13-session plan paired with the 18-Step Marketing Launch Plan
Intro Strategy Session (2 hours)
- Discovery: Business goals, audience, and current marketing efforts
- Review 18-Step course progress (if already started)
- Customize your schedule based on your needs
- Tour the Playbook Template and other tools
- Align on session goals and milestones
Week 1 – Brand Foundation
- Refine your mission, values, tone of voice, and visual identity
- Align brand elements across channels
- Update the brand section of your Playbook Template
Week 2 – Messaging That Connects
- Define your target audience and personas
- Develop/refine your message house and value proposition
Week 3 – Choosing Your Tools
- Review platforms for CRM, email, scheduling, and web
- Align your tech stack with your marketing strategy
- Troubleshoot or set up missing tools
Week 4 – Website Planning
- Identify platform (if not already chosen)
- Outline website structure and plan content
- Draft copy for core content blocks using templates
Week 5 – Website Build Support
- Review progress on site setup (or help get started)
- Provide guidance on layout, structure, and brand alignment
- Troubleshoot design or platform questions
Week 6 – Website Finishing Touches
- Finalize design, test responsiveness and links
- Review checklist before launch
- Prep Google Analytics / basic SEO setup
Week 7 – Social Media & Online Presence
- Optimize bios, visuals, and links
- Choose platforms that match your audience
- Set up or update business listings and directories
Week 8 – Email Platform Setup
- Set up and configure your email provider
- Design a branded template
- Draft your welcome email using the course template
Week 9 – Email Growth & Forms
- Build and test your signup forms
- Connect your list to your website and social platforms
- Strategize ways to start collecting contacts
Week 10 – Content & Engagement Plan
- Review ideas for social, email, or blog content
- Map out your first 30-day calendar
- Use tools to schedule or stay organized
Week 11 – Metrics & Momentum Check
- Review analytics and reporting tools
- Track what’s working so far
- Identify small wins and areas to improve
Week 12 – Final Review & Next Steps
- Walk through your completed Marketing Foundations Playbook
- Discuss activation strategy options and where to focus next
Recap your progress and build a 30-day action plan
Frequently Asked Questions
How do I schedule my appointment?
Upon purchasing coaching, you'll receive further instructions on how to book a time for your appointment.
Are there other coaching package options?
Yes! While this 3-month package is a great starting point, additional coaching options are available to fit different needs and timelines. Visit themarketingquarterback.com for more details or reach out directly to Susan at [email protected] to discuss the best fit for your business.
What if I haven’t finished the 18-Step course yet?
No problem! This coaching package is designed to complement the course at any stage. Whether you’re just getting started or halfway through, we’ll tailor our sessions to match your progress and help you apply the content effectively.