Establish a Strong Marketing Foundation

Get the complete package: on-demand course, plug-and-play playbook, and personalized coaching. Learn the strategy, apply it right away, and get expert guidance as you grow. Everything you need to launch with confidence.

Your All-In-One Marketing Jumpstart

Get everything you need to build a strong, strategic marketing foundation—without the guesswork. This bundle combines expert guidance, a proven 18-step course, and ready-to-use tools to help you clarify your brand, attract the right audience, and set your business up for long-term success.

Bundle Contents

Course: The 18-Step Marketing Launch Plan For Every SMB

Whether you're just starting out or ready to level up your marketing, this step-by-step plan helps you build a strong foundation and launch with confidence. From defining your brand to getting found online and writing your first email, this guide walks you through every essential move — in the right order — so you can stop guessing and start growing. Perfect for small business owners who want a clear, practical roadmap without the overwhelm.

Susan Farrell

$997

3-Month Coaching Program

Susan Farrell

$2,850

Download: Marketing Foundation Playbook Template

Document your brand. Align your message. Simplify your marketing. A done-for-you file that helps you capture, organize, and present your core brand and marketing strategy in one place. Designed as a companion to the 18-Step Marketing Launch Plan course, it's perfect for any business owner, marketer, or consultant who wants a clear, consistent, and professional foundation for all future marketing efforts. Access the Google Slides link inside the PDF or PowerPoint download. All three included.

Susan Farrell

$29

Meet Your Coach and Instructor, Susan Farrell

I’m Susan Farrell, your marketing coach and trusted teammate.

With nearly 20 years of experience leading strategy and growth for companies of all sizes, I’ve helped businesses—from local shops to global brands—build smart, effective marketing foundations that actually move the needle. I’ve led high-performing teams, built scalable systems, and driven results at places like Dow Jones, The Wall Street Journal and eMoney.

Now, I’m bringing that same playbook to you. This coaching program is your chance to get personalized support—strategy sessions, working sessions, and weekly accountability to help you stay focused and keep your momentum strong. Whether you're stuck, unsure, or just ready to go faster, I’ll help you make confident decisions and keep your marketing moving forward—step by step, play by play.

Get the Complete Package and Save 10%

When you bundle the course, downloadable playbook template, and 3-month coaching package, you get the full support system to launch your marketing with clarity and confidence, at a discounted price.

$3,597

Bundle: Establish a Strong Foundation

10% discount on all three when you purchase as a bundle

Frequently Asked Questions

My bundle includes coaching. How do I schedule my appointment?

Upon purchasing a bundle that includes coaching, you'll receive further instructions on how to book a time for your appointment.

Can I purchase the items separately?

Yes! Each item is available individually, accessed via the All Products page. However, the bundle gives you a 10% discount and ensures you have everything you need to build a solid marketing foundation with support every step of the way.

What if I’ve already purchased one of the items?

Contact us at [email protected] and we’ll create a custom upgrade option so you can still take advantage of the bundle savings.